Nike Announces ‘Back To The Future’ Sneakers (1985 And 2015 Versions)
By Angie Han/Oct. 22, 2015 10:00 am EST
Update from Editor Peter Sciretta: After the jump you can now watch Michael J. Fox try on Nike’s self-lacing sneakers for the first time, and then later in the day, demonstrate them on Jimmy Kimmel Live.
Angie’s original story from October 21st 2015 follows:
.@realmikefox see you tomorrow.
— Nike (@Nike) October 21, 2015
The letter I received from Tinker today. Thanks @Nike pic.twitter.com/UIolXrkUVC
Here is a transcript of the letter so you don’t hurt your eyes:
— michaeljfox.org (@MichaelJFoxOrg) October 21, 2015
Sales of the self-tying Nike Mag will begin on an unspecified date in spring 2016, as stated above. But if you simply can’t wait that long, you can go ahead and try to invent your own power laces with the help of littleBits Electronics.
UPDATE: Nike has commented on the shoe’s availability:
Moving on for those who don’t mind tying their own shoelaces, Nike has also announced the release of the NikeLab Bruin Leather, an upgraded version of the kicks Marty wears in 1985. What do we mean by “upgraded”? Take it away, Nike website copywriter person:
Feast your eyes on these pristine beauties below:
The new sneaker mimics an iteration of the original Bruin, with full-grain leather upper and cupsoles instead of the archetype suede upper and autoclave outsole. Today, the exclusive silhouette provided by these updates is accented by a bold red swoosh, which is particularly prominent due to the absence of heel tab and tongue markings.
The Bruin was first introduced in 1972 and marked the birth of Nike Basketball. And while there’s a skateboarding version currently available, the original style Bruin has been elusive. So this is a pretty big deal for sneakerheads and BTTF obsessives, even if they don’t feature the same “futuristic” technology that has fans drooling over the Mag. The Bruin Leather will be available at NikeLab destinations worldwide. Keep an eye on the official Twitter account for details.
